ActiveCampaign Starter Course

Learn Our Tried and Tested Process To Set Up Your ActiveCampaign Account Like a Pro

This ActiveCampaign training provides professional, practical, and affordable guide for any business setting up their ActiveCampaign account. Say goodbye to confusion and overwhelm, and hello to fast, simple, and effective account setup!

Get lifetime access to 10 jam-packed video modules created by Deanna Notice, Certified ActiveCampaign Consultant and Partner.

Feeling lost while setting up your ActiveCampaign account? Our ActiveCampaign courses are here to guide the way!

You signed up for ActiveCampaign with the end result in mind – seamless marketing automations that delight your customers and yield great returns for your business. But you didn’t realise getting there would be so challenging on your own!

When it comes to setting up your ActiveCampaign account, navigating the platform can be stressful and overwhelming. You thought setting up marketing automation would be… well, automated! But the truth is, setting up an ActiveCampaign account requires a strategic and detailed approach.

With our ActiveCampaign Starter Course, you’ll get 10x short video modules that share our tried and tested process for setting up an ActiveCampaign account.

Designed for small and medium-sized businesses, the Starter Course offers a step-by-step guide to set up your account like a pro.

By the end of the course, you’ll have a foundation for future marketing automation success – and you’ll be able to navigate the platform without that dreaded stress or overwhelm that you may be feeling now.

The ActiveCampaign Starter Course is for you if you want a professional, practical, and affordable guide to help you set up your ActiveCampaign account.  Ready? Access everything today for just $27!

Setting Up A New ActiveCampaign Account Is Easier Than You Think… When You Have The Right Instructions

We created this ActiveCampaign course in response to our clients saying they wish they had more support when initially creating their ActiveCampaign accounts. It’s here to act as your set-up guide – providing practical answers to your common questions and concerns.

Ensure your account is set up properly to optimise your ActiveCampaign investment.

Avoid the most common mistakes that could prove costly to fix in the future. 

Feel confident you can navigate the basics of the ActiveCampaign platform.

Gain lifetime access to the modules – share with team members or as a refresher in the future! 

Mark McCabe

GMC Home Improvements

“We recently engaged Deanna from Notice & Co for our business to implement and manage our ActiveCampaign. She has been instrumental in establishing this for us and has taken the lead in bringing this all together. Her depth of knowledge in this space is second to none and my only regret is that we didn’t find her sooner. 10 star rating from us!!”

Introducing

The ActiveCampaign Starter Course

Learn how to set up your ActiveCampaign account like a pro.

A comprehensive online ActiveCampaign training course that teaches small and medium-sized businesses the fundamentals of setting up their ActiveCampaign account.

Justin Blackman

Pretty Fly Copywriting

Over the last few years, my tagging structure became unruly. Deanna came in and tamed the beast! We restructured my sequences, optimized the back end, and now everything is set up the way I want it to be… and I hardly had to do a thing! I hope I don’t have to hire her again, but if I do, I wouldn’t hesitate for a second.

ActiveCampaign Starter Course Training Modules

The ActiveCampaign Starter Course includes 10 modules, which you’ll be able to access forever. We recommend working through the modules chronologically to achieve the best outcome. The easy-to-follow videos are designed to be watched alongside your account set-up. Simply pause the video, implement the step in your account, and then continue! Here’s what you have to look forward to in the ActiveCampaign Starter Course.

Module 1

Back end settings

Understand the backend settings of ActiveCampaign, including website tracking, users, and permissions.

screenshot of what you get in this module

The first module goes back to basics – exploring the fundamental components of an ActiveCampaign account. You’ll become familiar with the ‘behind-the-scenes’ elements of ActiveCampaign as you learn to understand and control the various settings.

In this module you’ll learn:

  • How to connect your ActiveCampaign account to your website and track the behaviour of your contacts
  • How to verify your domain so you’re ready to send emails
  • How to create accounts and permissions for your team

…and more

Module 2

Creating Forms, Form Automations and Custom Fields

Prepare your account for customer data and communications.

screenshot of what you get in this module

Now that your ActiveCampaign tracking is set up, it’s time to prepare your account for customer data. During this module, you’ll also learn how to connect all of your existing website forms to ActiveCampaign.

In this module you’ll learn:

  • What different types of custom fields mean and how to create them
  • How to capture your contact data with forms
  • How to create automations for your forms and send the right content to your contacts at the right time

…and more

Module 3

Importing your Contacts

Add your existing leads and customers to ActiveCampaign

screenshot of what you get in this module

Let’s get your existing data into ActiveCampaign!

The first thing that you need to think about is how you are going to organise your lists and tags. I have a simple formula that will help you avoid some horror stories that I’ve seen in ActiveCampaign.

In this module you’ll learn:

  • How to set up your data structure in ActiveCampaign – minimal lists and multiple tags!
  • How to prepare your existing data so that it’s ready for import
  • How to import your data into ActiveCampaign
  • The most common mistakes to avoid when adding data into the system

…and more

Module 4

Integrations 101

Learn how to effectively connect ActiveCampaign with your current tech stack.

screenshot of what you get in this module

ActiveCampaign doesn’t (and shouldn’t) work alone! You need to integrate it with your existing tech stack so your platforms can communicate and operate together for optimal results.

In this module you’ll learn:

  • Which popular platforms integrate with AC
  • How to connect AC to common apps like Calendly, Zapier, Shopify, Thrivecart, WordPress and Facebook
  • Where to find the developer section in AC so you can use its APIs.

…and more

Module 5

Let’s talk about tags

Learn how to effectively manage tags in ActiveCampaign.

screenshot of what you get in this module

Tags are the main way you’ll segment data in ActiveCampaign – so understanding what to do (and what not to do) is paramount! The better you manage your tags now, the easier it will be to create personalised and segmented campaigns in future.

In this module you’ll learn:

  • Learn the best naming conventions for tags
  • Why tags are used in ActiveCampaign
  • How to trigger your automations with tags (and what not to do!)

…and more

Module 6

Managing Your Contacts, Segments and Advanced Searches

Quickly and effectively organise your contacts.

screenshot of what you get in this module

Your ActiveCampaign account would be quite dull without any leads or customers! This module shares how to manage your contacts – giving you the tools to pull quick reports and understand your contact data.

In this module you’ll learn:

  • How to create advanced searches to see a quick snapshot of your data
  • How to see customer behaviour through their profiles
  • How to email your contacts directly through their profiles
  • How to create segments to use in emails

…and more

Module 7

Emails And Campaigns

It’s time to send emails to your contacts!

screenshot of what you get in this module

This is what you’ve been waiting for – it’s time to actually send emails to your contacts! ActiveCampaign will allow you to create engaging newsletters and campaigns that delight your contacts, improve brand awareness, and get that all-important ROI.

In this module you’ll learn:

  • How to create a newsletter template
  • How to set up an email campaign in AC
  • How to use personalisation in emails
  • Different types of campaigns you can set to your audience

…and more

Module 8

Automations 101

What you need to know about your welcome funnel and engagement tagging.

screenshot of what you get in this module

Lead magnets… welcome funnels… you should have these, but how do you set them up? In this module, Deanna will walk you through the basic automations your account needs and how to set them up.

In this module you’ll learn:

  • Why you need to set up engagement tagging
  • How to create your welcome series
  • How to automate the delivery of your lead magnet
  • Understanding the basics of how automations are triggered and what actions you can automate 
  • Abandoned cart automations for eCommerce businesses

…and more

Module 9

Reporting

The basics of ActiveCampaign reporting.

screenshot of what you get in this module

Now you’ve started sending campaigns and turning on automations, we need to track their progress and performance. You can achieve this through reporting – see what’s working, what isn’t working, and what’s bringing in revenue.

In this module you’ll learn:

  • How to analyse the performance of your newsletters and individual email campaigns
  • What’s good in terms of open rates and click-through rates
  • How to look at the results of your automations
  • Plus, for eCommerce businesses – how to look at how much revenue your campaigns and automations are driving to your store.

…and more

Module 10

Introduction to Sales CRM

Learn how to automate your sales process with Sales CRM.

screenshot of what you get in this module

ActiveCampaign can help your sales team save valuable time spent on manual prospect follow-up! This module is for anyone with the Deals CRM as an inclusion in their ActiveCampaign package.

In this module you’ll learn:

  • How to create saved responses in ActiveCampaign to send emails quickly
  • How to see whether prospects have opened and clicked your emails
  • How to send yourself/your team notifications to follow up with leads
  • How to connect ActiveCampaign to your email account so that emails you send to prospects will be visible within the system

…and more

Learn How To Set Up Your ActiveCampaign Account Like A Pro

ActiveCampaign Starter Course

Lifetime Access

  • 10 x short video modules, created by an ActiveCampaign expert – Valued at $500
  • A comprehensive introduction to ActiveCampaign with straightforward set-up instructions – priceless
  • BONUS: ActiveCampaign Set Up Handbook – see exactly what each step looks like – Valued at $250
  • BONUS: ActiveCampaign Best Practice eBook – housekeeping and data hygiene to keep your account happy – Valued at $150
Value = $900 AUD

$27 AUD

Moneyback Guarantee badge

If You Follow The Steps In This Course, Your Account Will Be Set Up Like A Pro Did It!

We Guarantee It.

There are a lot of ActiveCampaign resources out there – even a resources library created by the platform themselves! But how do you know where to start? How do you know which ones are relevant to you and which are leading you in the wrong direction? Well… unfortunately you can’t!

Our ActiveCampaign Starter Course includes the information you need and nothing else. That’s the value of it. No confusing or conflicting mountains of information. Just the essentials so you can set up your account with ease.

We guarantee that if you follow the exact steps in the modules, your account will be set up as if Deanna did it for you. We can’t promise that you won’t need further assistance in the future, but we do guarantee it will be professionally set up and ready to support your future marketing automation success.

If you’re not able to follow along and set up your account, we’ll give you your money back!

This Course Works, Here’s Proof

Loren Bousfield

Gemini Creative Studio

Working with Deanna changed the way I do business. It is incredibly helpful to have an Active Campaign specialist come into your business and get you completely set up and then train you on how to use the platform. I recommend Deanna to everyone I know who needs Active Campaign help. She is down to earth, funny and easy to talk to on top of being an absolute gun at what she does. I wouldn’t go to anyone else for my Active Campaign needs, Deanna all the way!

Hey, I’m Deanna Notice!

I’m not afraid to say it— I’m an automation nerd, and I wear my passion with pride. As an ActiveCampaign Certified Consultant, I live and breathe ActiveCampaign implementation and marketing automation, and while those are my air and water, I also love indulging in building long-term relationships and having fun along the way.

Since starting Notice & Co I’ve been immersing myself in customer journey mapping, marketing automation, and data segmentation across a number of platforms. So much so that I’m sure I could do it in my sleep! Thanks to the help from my amazing small network of partners, I’m able to make a difference to SMEs here in Australia as well as overseas.

Learn How To Set Up Your ActiveCampaign Account Like A Pro

ActiveCampaign Starter Course

Lifetime Access

  • 10 x short video modules, created by an ActiveCampaign expert – Valued at $500
  • A comprehensive introduction to ActiveCampaign with straightforward set-up instructions – priceless
  • BONUS: ActiveCampaign Set Up Handbook – see exactly what each step looks like – Valued at $250
  • BONUS: ActiveCampaign Best Practice eBook – housekeeping and data hygiene to keep your account happy – Valued at $150
Value = $900 AUD

$27 AUD

All Your ActiveCampaign Course Questions Answered

Put simply, the value of this course ($900AUD) does not equal the amount you will pay! Deanna wants to help as many SMEs as possible to access ActiveCampaign and its benefits. She may not be able to help every business 1:1, but this way, you can still access her expertise and advice for a fraction of the price. If you’re looking for an entry-level way to work with Deanna and Notice & Co., this is it!

Only if you want to! We have a range of other ActiveCampaign consulting packages that can take the process out of your hands. View our other services or contact us for more information. You can also book a discovery call with Deanna if you’re ready to get started.

The Starter Course was designed to be completed alongside the ActiveCampaign 14-day free trial. However, you have lifetime access to the modules, so you can complete them in your own time!

ActiveCampaign can be complex to navigate if you aren’t familiar with the platform. Many business owners set up their accounts without knowing best practices and make mistakes that can be costly and damaging in the long run. Thankfully, the ActiveCampaign Starter Course is here to help. The 10 modules provide a simple and practical way to support your account set up. We’ll guide you step-by-step to help you open your account properly, the first time.

The ActiveCampaign Starter Course is an affordable and practical guide to help small and medium-sized businesses effectively set up their ActiveCampaign account. There are many benefits:

  • Save time because you’ll be guided step-by-step along the way.
  • Save money spent on fixing mistakes caused by an ineffective set-up. 
  • Improve account performance by having the correct set-up. 
  • Learn the basics of the platform so you can understand what future account managers are referring to. 
  • Reduce stress caused by not knowing how to set up your ActiveCampaign account.

In this course, you’ll learn everything from basic setup and integrations to advanced contact management, automation, and reporting within ActiveCampaign. We provide you with step-by-step instructions for each function to ensure you can utilise ActiveCampaign to its full potential.

Yes, our course is designed for users of all levels, including complete beginners. We start with the fundamentals and gradually build up to more complex features, ensuring you have a solid understanding of the platform.

Once you enrol, you’ll have lifetime access to all the course materials. This means you can learn at your own pace and come back to any module for a refresher anytime you need.

Yes, each module includes practical examples and exercises. You’ll apply what you’ve learned directly to your ActiveCampaign account, ensuring hands-on experience and better retention of the material.

This is a DIY course, where you will be provided with videos and training on everything you need to set up your ActiveCampaign by yourself. If you would like further support we have a range of other ActiveCampaign consulting packages that can take the process out of your hands. View our other services or contact us for more information. You can also book a discovery call with Deanna if you’re ready to get started.

Definitely! We have created this course to be an easy-to-use guide for people to set up a new ActiveCampaign account, or optimise an existing account. 

If you’re looking to optimise your existing setup, our course covers best practices and advanced strategies to organise and enhance your ActiveCampaign account for more efficiency and effectiveness.

Still have questions?

If you cannot find an answer to your question, contact us, and we will be with you shortly.

Learn How To Set Up Your ActiveCampaign Account Like A Pro

ActiveCampaign Starter Course

Lifetime Access

  • 10 x short video modules, created by an ActiveCampaign expert – Valued at $500
  • A comprehensive introduction to ActiveCampaign with straightforward set-up instructions – priceless
  • BONUS: ActiveCampaign Set Up Handbook – see exactly what each step looks like – Valued at $250
  • BONUS: ActiveCampaign Best Practice eBook – housekeeping and data hygiene to keep your account happy – Valued at $150
Value = $900 AUD

$27 AUD

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